Episode 3

Creating the perfect lead magnet

In this episode of Content 360, we discuss how to create the perfect lead magnet. Lead magnets are a form of inbound market that drives leads into your business. This is an area that Talisa specialises in, as she creates a multitude of lead magnet strategies for her 10X clients.

A lead magnet compels your target audience to come to your website to download a valuable piece of content in exchange for their email address.

Topics covered are:

  • Different types of lead magnets to create
  • Benefits of creating lead magnets
  • Process of creating a lead magnet
  • Lead magnet best practice
  • How to keep your audience engaged through the buying cycle

Join us over on social media for more content marketing tips:

LinkedIn → https://www.linkedin.com/company/content360fm/

Instagram → https://www.instagram.com/content_360fm/

YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email → Content360uk@gmail.com

About the Podcast

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Content 360
Looking at content from every angle

About your hosts

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Josh Ingamells

Josh is one half of the Ingamells Brothers, video producers helping brands grow their online presence through creative video content. When he's not behind a camera Josh is playing guitar or brewing craft beers.
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James Marriott

James is a Podcast Strategist and specialises in helping brands and individuals to get a podcast off the ground. His hobbies include football, fancy beer and collecting gadgets and microphones.
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Talisa Vallance

Talisa is a content marketing specialist helping brands to educate, emote and entertain their target audiences to drive successful lead generation. Away from the world of marketing, you'll find Talisa travelling, working out, and drinking copious amounts of cocktails.