Creating the perfect lead magnet
In this episode of Content 360, we discuss how to create the perfect lead magnet. Lead magnets are a form of inbound market that drives leads into your business. This is an area that Talisa specialises in, as she creates a multitude of lead magnet strategies for her 10X clients.
A lead magnet compels your target audience to come to your website to download a valuable piece of content in exchange for their email address.
Topics covered are:
- Different types of lead magnets to create
- Benefits of creating lead magnets
- Process of creating a lead magnet
- Lead magnet best practice
- How to keep your audience engaged through the buying cycle
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