Episode 7

The do's and don’ts of email marketing

In this episode of Content 360, we discuss email marketing and how this marketing tool is beneficial for your business to boost your sales and grow your audience!

We believe email marketing is essential for every business to make sure you speak with your audience with specific demographics by using personalisation and testing. After all, nurturing your audience with email marketing will help you keep their custom.

Talking through our biggest yes and no’s when it comes to how you should be sending your emails, how to reach your specific demographics and the preferred email systems we use for our clients. We hope you put into practice our top tips and spread brand awareness!

Topics covered include:

·      Email Marketing, the do’s and dont’s

·      B2B and B2C

·      Personalisation of target emails

·      Testing of target emails

·      Segmenting emails to target your audience

·      Different email systems to best suit your needs

·      Repurposing content into email marketing

Join us over on social media for more content marketing tips:

LinkedIn → https://www.linkedin.com/company/content360fm/

Instagram → https://www.instagram.com/content_360fm/

YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email → Content360uk@gmail.com

About the Podcast

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Content 360
Looking at content from every angle

About your hosts

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Josh Ingamells

Josh is one half of the Ingamells Brothers, video producers helping brands grow their online presence through creative video content. When he's not behind a camera Josh is playing guitar or brewing craft beers.
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James Marriott

James is a Podcast Strategist and specialises in helping brands and individuals to get a podcast off the ground. His hobbies include football, fancy beer and collecting gadgets and microphones.
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Talisa Vallance

Talisa is a content marketing specialist helping brands to educate, emote and entertain their target audiences to drive successful lead generation. Away from the world of marketing, you'll find Talisa travelling, working out, and drinking copious amounts of cocktails.