In this episode of Content 360, we discuss the power of audio as part of your marketing plan.
So many people don't think about audio as part of their marketing plans. But as the world becomes busier and we're multi-tasking more, audio has its advantages! It doesn't demand your attention.
Audio as a form of content is a lot more passive, and it allows your audience to consume whilst doing other things.
Topics covered are:
- Importance of audio in your marketing plan
- Types of audio content
- Getting started with audio podcasts
- Benefits of audio content or your audience
- How to repurpose marketing content into audio
- Platforms for audio content
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