Episode 6

The Rise in Live Video Marketing

In this episode of Content 360, we discuss live video and how Covid has positively impacted this type of marketing.

Due to face-to-face events being cancelled with the worldwide pandemic, marketers changed their marketing strategy. This is where the world of live video streaming became increasingly popular to continue marketing to your audience.

We don't believe this type of marketing will die off now the world is coming back to normal. Cisco predicts that live video will account for 17% of internet traffic in 2022, which means people need to be considering leveraging this form of marketing for their audience.

Topics covered are:

  • Types of live video
  • How social media platforms have embraced live video
  • Benefits of broadcasting online
  • Pros and cons of introducing live streaming
  • Audience expectations with live streaming
  • The process of live streaming
  • Tools for live streaming successfully

Join us over on social media for more content marketing tips:

LinkedIn → https://www.linkedin.com/company/content360fm/

Instagram → https://www.instagram.com/content_360fm/

YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email → Content360uk@gmail.com

About the Podcast

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Content 360
Looking at content from every angle

About your hosts

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Josh Ingamells

Josh is one half of the Ingamells Brothers, video producers helping brands grow their online presence through creative video content. When he's not behind a camera Josh is playing guitar or brewing craft beers.
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James Marriott

James is a Podcast Strategist and specialises in helping brands and individuals to get a podcast off the ground. His hobbies include football, fancy beer and collecting gadgets and microphones.
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Talisa Vallance

Talisa is a content marketing specialist helping brands to educate, emote and entertain their target audiences to drive successful lead generation. Away from the world of marketing, you'll find Talisa travelling, working out, and drinking copious amounts of cocktails.